Reposted from The Spoon: https://thespoon.tech/meet-cocoterra-an-all-in-one-craft-chocolate-machine-for-the-home/
CocoTerra is planning to introduce a new countertop craft chocolate maker that compresses chocolate-making from a process that normally requires a handful of different machines and a good half a day into a couple hour exercise on a single appliance.
The device is the brainchild of Nate Saal, a former networking technology executive who first started working on creating a home chocolate making appliance over five years ago. In that time, the company has filed for patents (they have been issued one in Japan) and have been working with noted product design firm Ammunition (previous clients include Ember and Cafe-X) to finalize the product.
I asked Saal who he thought was the target audience for his chocolate making appliance, and he thought there were a couple types: First are those who already make chocolate at home the old-fashioned way but who could use the CocoTerra to experiment with new recipes and and to make chocolate must faster than the traditional method. Second are those who know nothing about making chocolate but would be use a machine like the CocoTerra who automates the process and makes it more approachable.
I think it’s this second audience that represents the biggest opportunity. After all, while chocolate is universally loved, it’s something hardly anyone makes at home because the process is just too complicated and time-consuming. If the CocoTerra can make the process of creating craft chocolate as easy as, say, making bread or ice cream, there might be a fairly big opportunity down the road.
Pretty interesting development for all of our home craft chocolate makers out there!
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