The Chocolate Bar NZ: Why Do We Focus on Bean-to-bar Craft Chocolate?


“It’s that level of attention to detail and craftsmanship that attracts us to bean-to-bar craft chocolate, and the art of chocolate making is what we choose to promote. We love hearing about the unique techniques of chocolate makers - the way they figure out roasting profiles, the machinery they use to crack, winnow, grind and conche, the timings they prefer and their mastery of tempering. These details are often an extension of the chocolate maker’s personality, and help us to feel truly connected to the chocolate we choose to put in our bodies. All of this appeals to our extreme food-geekery, and as learning about this process is something new to most people, it’s one of the main things we enjoy talking about with our customers.”