Interview with The Chocolate Bar, NZ

In your experience, what influence does ethical trade have on quality of product?

Producing high quality cacao is expensive. The prices paid by commodity markets make it extremely challenging for smallholders in particular to produce quality cacao. Thus, ethical trade in the form of paying higher, transparent prices for better quality sets the critical foundation for accountability around continued quality and consistency of cacao. However, there are many ethical trade models, such as Fairtrade and Rainforest Alliance, that do not focus on either the prices paid for cacao or the quality of the cacao produced. Ethical trade is not clearly defined in cocoa and can mean many things, but our perspective is that transparency is absolutely key to ethical trade, whether you’re talking about high-quality cacao or bulk cacao.